Radio And Television Communication

Description

The power of broadcast media in today's society is enormous. Radio and television are the forms of communication that provide people with entertainment, news, sports, and even education. Radio & Television Communication covers more than the basic history, concepts and theories of broadcasting. While these fundamentals of the field are addressed, the book takes the reader through the entire broadcasting process from conceptualization of an idea to its realization as a production for radio and/or television. As a text for first-time students of broadcasting and for broadcasting practitioners, this book provides a solid grounding in not just the history and theory, but the present-day realities of the field. A must-read for those who want to work in radio and television and those who want to understand the role of broadcast media in society.