Marketing Of Fish And Fish Products

Description

In simple terms, the marketing and sale of fish products may be termed as fish-marketing. The physical place where the fish are sold are called fish markets. Fish marketing involves the promotion, distribution, and sale of fish and fish products to consumers. It encompasses the entire supply chain, from fish landing to the consumer's plate. Effective fish marketing is essential to the viability of the fishing industry and the well-being of fishing communities. This book covers the fundamentals of fish marketing, including fish market structures, marketing channels, fish product development, and the regulation of fish marketing. It is an excellent resource for students and professionals in the fields of fisheries science, marketing, and business management.