{"product_id":"public-relations-and-media","title":"Public Relations And Media","description":"\u003cp\u003eIn today's times, the world of media and industry of Public Relations have developed a symbiotic relationship wherein they are mutually dependent on each other. Technological innovation has made this relationship more complex and dynamic. On one side is the media, including print, TV, and digital, which requires original and credible content for its survival. On the other side is Public Relations, which needs the media to have its messages reach diverse audiences. PR practitioners now use media not just for promotions but as a platform to enhance image, address issues and disseminate information. This book is a guide to students and young practitioners entering the PR field and to understand the media landscape, types of media and how to write for different media and digital media platforms. This book is a comprehensive guide to the study and practice of Public Relations.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453391307030,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Public-Relations-and-Media.jpg?v=1781935578","url":"https:\/\/www.orysonpress.com\/products\/public-relations-and-media","provider":"orysonpress","version":"1.0","type":"link"}