Media Management

Description

Media management is a general job title that describes people who manage talent for media professionals, broadcast stations, magazines, newspapers, digital media, or other forms of media. The term "media management" can refer to both an academic discipline and a managerial occupation. Media management is a field that addresses the business, management, and economic aspects of media organizations. Unlike media sociology, which can overlap to a great degree with media management, media management is concerned with economic structures, the power of ownership, and theories and practice of management in the media industry. This book will allow readers to learn about the industry and practice of media management, and develop skills to build a career in the media industry.