{"product_id":"international-marketing","title":"International Marketing","description":"\u003cp\u003eMarketing is the process of focusing the resources and objectives of an organisation on environmental opportunities and needs. International marketing is the application of marketing principles to more than one country. It involves the marketing of products and services across national boundaries. International marketing is a significant area of business that helps businesses expand their markets beyond their home country. This book covers the fundamentals of international marketing, including the international marketing environment, market entry strategies, international product and pricing decisions, international promotion, and international distribution. It is an excellent resource for students and professionals in the fields of marketing, international business, and business management.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453412081942,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/International-Marketing-Cover-F-scaled.jpg?v=1781936255","url":"https:\/\/www.orysonpress.com\/products\/international-marketing","provider":"orysonpress","version":"1.0","type":"link"}