Technologies Pertaining to E-Commerce and Mobile Commerce

Description

Unlock a comprehensive understanding of the digital marketplace with this essential college-level textbook. *Technologies Pertaining to E-Commerce and Mobile Commerce* provides a foundational yet advanced exploration of how businesses operate, innovate, and thrive online. You will master critical e-business strategies, analyze the diverse technologies powering modern e-commerce, and understand various business models shaping global markets.

The text offers dedicated insights into the transformative realm of mobile commerce, including ubiquitous computing, preparing you for its pervasive influence. Crucially, it delves into robust e-commerce security, fraud prevention techniques, and the complexities of digital payment systems. Beyond technology, you will critically examine the regulatory, ethical, and societal environments impacting digital trade. This indispensable guide equips you with the knowledge and analytical tools to navigate and succeed in the rapidly evolving landscape of electronic and mobile commerce.

Doug Stinson is a leading expert in electronic commerce and e-business strategy. Based in Switzerland, they bring extensive field research experience. Their academic contributions are highly valued.