Hospitality Marketing

Description

If you are someone who is currently employed as a hospitality professional or aspiring to enter the industry, then this book is for you! It delivers a comprehensive understanding of the marketing and management aspects of the hospitality business, a sector of growing importance with the continued development of tourism and the creation of new destinations.

The book emphasizes that effective marketing is essential for any business’s growth. It explains how various segments within the hospitality industry—including hotels, restaurants, resorts, amusement parks, and other entertainment and accommodation businesses—promote their products or services. The core of successful marketing, according to this book, lies in understanding customer needs and developing strategies that address those needs.

This book is written in clear, accessible language, ensuring readers can easily grasp the concepts and information presented. It provides valuable knowledge and insights that readers can apply to their professional development and business growth within the hospitality sector. It covers key areas such as marketing strategy, tools and models, strategic marketing and management, sales challenges, service management, and the specifics of hotel operations and planning. It also addresses the crucial role of employees, internal marketing, and the dynamics of the hospitality and tourism industry, including business ethics and the importance of target markets. The author has a PhD on the subject and is a renowned expert with plentiful experience and knowledge