E-Business and E-Commerce Management: Strategic Approaches, Implementation, and Practical Applications

Description

“E-Business and E-Commerce Management” offers a comprehensive exploration of the digital marketplace, equipping students with essential knowledge to thrive in today’s rapidly evolving online economy. This textbook delves into fundamental e-business concepts, exploring diverse e-commerce business and revenue models alongside the critical technologies and infrastructure that underpin them.

Students will master strategic e-business management, effective e-commerce marketing techniques, and gain insights into consumer behaviour online. The text thoroughly covers secure payment systems, intricate logistics and supply chain management, and navigates the complex legal and ethical landscapes of digital commerce. With a focus on practical project management and an eye toward future trends, this resource prepares future professionals to strategically design, implement, and manage successful e-business initiatives. Richard Sutton brings extensive field research experience in e-business and e-commerce to this textbook.

Their rigorous academic work includes numerous published papers and cutting-edge laboratory studies. Based in Canada, they are a respected voice in digital enterprise strategy.