{"title":"Mass Communication","description":"\u003cp\u003eBooks on Mass Communication\u003c\/p\u003e","products":[{"product_id":"introduction-to-mass-communication-and-journalism","title":"Introduction To Mass Communication And Journalism","description":"\u003cp\u003eMass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Journalism delves deep into society which constantly undergoes changes however, it is not immune to this change itself. It is heavily dependent on advancing communications technology and upon experts in technological fields. At the heart of the enterprise however, are individual journalists including reporters, columnists, editors, correspondents' photographers, cartoonists, etc. The book has been designed for students appearing for UGC-NET\/SLET in mass communication and journalism. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in competitive examinations in the previous years have been used for preparing this book.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453389537558,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Introduction-to-Mass-Communication-and-Journalism.jpg?v=1781935434"},{"product_id":"investigative-journalism","title":"Investigative Journalism","description":"\u003cp\u003eInvestigative Journalism explores the history, theory and practice of investigative journalism around the world. Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest, such as serious crimes, political corruption, or corporate wrongdoing. An investigative journalist may spend months or years researching and preparing a report. Investigative journalism is a primary source of information. Most investigative journalism is conducted by newspapers, wire services, and freelance journalists. Practitioners sometimes use the term \"accountability reporting\". Investigative Journalism means the unveiling of matters that are concealed either deliberately by someone in a position of power, or accidentally, behind a chaotic mass of facts and circumstances and the analysis and exposure of all relevant facts to the public. In this way investigative journalism crucially contributes to freedom of expression and media development. It is hoped that this book will provide new insights to the established journalists and the working journalists to develop practice in the field of investigative journalism. This book covers the whole syllabus of the students of journalism in various universities and it is hoped that the book will prove to be of immense value to the teachers, students, the journalists and the general public alike.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453389570326,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Investigative-Journalism.jpg?v=1781935449"},{"product_id":"journalism-ethics-and-mass-management","title":"Journalism Ethics And Mass Management","description":"\u003cp\u003eJournalism ethics comprise principles of ethics and of good practice as applicable to the specific challenges faced by journalists. This subset of media ethics is known as journalism's professional \"code of ethics\" and the \"canons of journalism\". The basic codes and canons commonly appear in statements by professional journalism associations and individual print, broadcast, and online news organizations. While various groups have taken up the task of creating codes and ethics statements, it is worth noting that such statements are not universal. However, the most commonly cited principles include: truthfulness and accuracy, independence, fairness and impartiality, humanity, and public accountability. Journalism ethics are an extremely important part of the practice that helps ensure fair, ethical and unbiased reporting. This book will allow readers to learn about the fundamentals of journalism, its ethics and management in the modern age of social media.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453390684438,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Journalism-Ethics-and-Mass-Management.jpg?v=1781935548"},{"product_id":"media-management","title":"Media Management","description":"\u003cp\u003eMedia management is a general job title that describes people who manage talent for media professionals, broadcast stations, magazines, newspapers, digital media, or other forms of media. The term \"media management\" can refer to both an academic discipline and a managerial occupation. Media management is a field that addresses the business, management, and economic aspects of media organizations. Unlike media sociology, which can overlap to a great degree with media management, media management is concerned with economic structures, the power of ownership, and theories and practice of management in the media industry. This book will allow readers to learn about the industry and practice of media management, and develop skills to build a career in the media industry.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453390717206,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Media-Management.jpg?v=1781935557"},{"product_id":"outlines-of-journalism","title":"Outlines Of Journalism","description":"\u003cp\u003eJournalism is a discipline of collecting, analyzing, verifying, and presenting news regarding current events, trends, issues and people. Those who practice journalism are known as journalists. Journalism is said to serve the role of a \"Fourth Estate\", acting as a watchdog on the workings of the government. Journalism is the production and distribution of reports on current events based on facts and supported with proof or evidence. The word journalism applies to the occupation, as well as citizen journalism, the use of journalistic skills and media to disseminate news and information via the Internet, especially by bloggers. Journalistic content is sometimes referred to as \"the first rough draft of history\" because journalists often record important events, producing news articles on short deadlines. This book deals with a wide range of topics from how journalism started, the characteristics of a good journalist, reporting, editing and subediting, news agencies and more.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453390749974,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Outlines-of-Journalism.jpg?v=1781935567"},{"product_id":"public-relations-and-media","title":"Public Relations And Media","description":"\u003cp\u003eIn today's times, the world of media and industry of Public Relations have developed a symbiotic relationship wherein they are mutually dependent on each other. Technological innovation has made this relationship more complex and dynamic. On one side is the media, including print, TV, and digital, which requires original and credible content for its survival. On the other side is Public Relations, which needs the media to have its messages reach diverse audiences. PR practitioners now use media not just for promotions but as a platform to enhance image, address issues and disseminate information. This book is a guide to students and young practitioners entering the PR field and to understand the media landscape, types of media and how to write for different media and digital media platforms. This book is a comprehensive guide to the study and practice of Public Relations.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453391307030,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Public-Relations-and-Media.jpg?v=1781935578"},{"product_id":"radio-and-television-communication","title":"Radio And Television Communication","description":"\u003cp\u003eThe power of broadcast media in today's society is enormous. Radio and television are the forms of communication that provide people with entertainment, news, sports, and even education. Radio \u0026amp; Television Communication covers more than the basic history, concepts and theories of broadcasting. While these fundamentals of the field are addressed, the book takes the reader through the entire broadcasting process from conceptualization of an idea to its realization as a production for radio and\/or television. As a text for first-time students of broadcasting and for broadcasting practitioners, this book provides a solid grounding in not just the history and theory, but the present-day realities of the field. A must-read for those who want to work in radio and television and those who want to understand the role of broadcast media in society.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453391339798,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Radio-and-Television-Communication.jpg?v=1781935589"},{"product_id":"social-journalism","title":"Social Journalism","description":"\u003cp\u003eSocial journalism is a media model consisting of a hybrid of professional journalism, contributor journalism and social sharing. Social journalism is concerned with using social networking platforms like Facebook, Twitter, and Instagram to gather and share news and information with a broader audience. Social journalism allows for greater participation in the news process, enabling people to share and discuss news events, and contributing to the democratization of journalism. This includes how networks and mobile services communicate with the public through social media and other platforms. This book is a comprehensive guide to social journalism and how to use social media platforms for journalism purposes. Students, journalists and media professionals will find this book to be an invaluable resource.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453391372566,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Social-Journalism.jpg?v=1781935598"},{"product_id":"sociology-of-mass-communication","title":"Sociology Of Mass Communication","description":"\u003cp\u003eSociology of mass communication is an arm of sociology that seeks to study the relationship between mass communication and society, its institutions, and its members. The sociological approach to mass communication involves looking at the role that mass media plays in society. Mass communication theories seek to understand how the messages conveyed through the media affect individuals and society as a whole. This book explores the sociology of mass communication through the lens of sociological theory, culture and society, and communication technologies. It covers topics such as the socialization process, media consumption patterns, media production processes, and the impact of mass media on society. This is an ideal book for students and faculty who wish to learn more about the sociology of mass communication.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453391405334,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Sociology-of-Mass-Communication.jpg?v=1781935606"},{"product_id":"techniques-of-feature-writing-and-mass-communication","title":"Techniques Of Feature Writing And Mass Communication","description":"\u003cp\u003eMost newspapers today assume readers to have at least an eighth grade education while always considering the diversity of its readership. Feature writing is a form of journalism that requires much more than getting facts down quickly. Unlike news writing, feature writing explores, in greater depth, topics such as current events, individual people, specific places, or various issues. Feature articles typically run longer, focus on one topic in detail, offer more background on the topic, and present specific subjects in greater depth. This book is a comprehensive guide to feature writing and mass communication, covering everything from generating ideas, writing and editing techniques, to the fundamentals of mass communication. Students and educators in the field of journalism and communication will find this book to be a valuable resource.\u003c\/p\u003e","brand":"Oryson Press","offers":[{"title":"Default Title","offer_id":51453391438102,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8905\/3974\/files\/Techniques-of-Feature-Writing-and-Mass-Communication.jpg?v=1781935617"}],"url":"https:\/\/www.orysonpress.com\/collections\/mass-communication.oembed","provider":"orysonpress","version":"1.0","type":"link"}