Applied Business Marketing and Digital Advertising

Description

*Applied Business Marketing and Digital Advertising* provides a comprehensive, practice-oriented guide for navigating today’s complex marketplace. This essential textbook empowers students to master core business marketing principles and develop effective strategies within a management framework.

Readers will learn to harness advertising for optimal business outcomes, understanding its strategic link to product management and overall market success. The text offers in-depth coverage of digital advertising, equipping students with the tools to leverage online channels and data-driven insights effectively. By exploring the practical implications of these techniques, *Applied Business Marketing and Digital Advertising* prepares future professionals to design, implement, and analyse impactful marketing campaigns that drive measurable results and foster sustainable business growth in an ever-evolving landscape.

Savannah King holds a Master’s degree and brings extensive experience in business marketing strategies and digital advertising. They are dedicated to mentoring the next generation of marketing leaders through practical, actionable insights.