Applied Managerial Economics

Description

“Applied Managerial Economics” offers a comprehensive framework for understanding how economic principles drive effective business strategy. This essential textbook equips students with the analytical tools needed to navigate complex market environments. Beginning with foundational concepts like supply and demand, the book delves into critical microeconomic topics including price elasticity, detailed demand analysis, and strategic pricing decisions like price discrimination. It further explores varied market structures, from competitive landscapes to monopolies, enabling students to evaluate competitive dynamics.

Crucially, the text integrates macroeconomic considerations like inflation and national income analysis, alongside vital firm-level issues such as cost management, taxation, and transfer pricing. Additionally, it addresses externalities, offering a holistic view. Through its applied approach, this book prepares future managers to make informed, data-driven decisions that optimize organizational performance and foster sustainable growth in a dynamic global economy.

Abigail Wright brings extensive field research experience in economics to this textbook. They are passionate about teaching complex economic principles and fostering students’ understanding. Their dedication to mentorship enriches the learning experience.