Retail Management

Description

Retail management system targets small and midsize retailers, seeking to automate their stores. The package runs on personal computers to manage a range of store operations and customer marketing tasks. This includes point of sale, operation, inventory control, tracking, pricing, sales and promotions, customer management, marketing, employee management, customised reports, and information security.

Retailing is one of the world’s largest industries. It is constantly changing. Retailers represent the culmination of the marketing process and the contact point between consumers and manufactured products. Retailing now follows a more holistic approach to management and marketing, and is seizing the opportunity to be consumer-oriented. It does so by engaging in the personal contact with customers, gathering information on consumer behaviour, and exploiting insights into consumer behaviour and preferences.

Retail product management is about ensuring that the best product range is available in the store along with how products are presented to customers. The way products are displayed, the logic of the layout, and the relationship between one product group and another. It also includes the atmosphere created around the products; are all important aspects of retail product management.

The book gives a clear picture in the manner in which the retail revolution, in particular the proliferation of the superstore, has benefited the majority of the population by offering greater choice, comfort and low-prices in shopping. The book will be helpful to retail strategists, researchers, MBA students, retail managers and suppliers. The well-respected author is a subject specialist.